Table of Contents:

1. Introduction ---------------------------------------------- Pg 3

2. Problem Statement -------------------------------------- Pg 3

3. Analyzing Case Data: I. Industry Analysis --------------------------------Pg 3 II. Competitive Analysis --------------------------- Pg 4 III. Porters Five Forces ------------------------------Pg 4-5 IV. Internal Analysis ---------------------------------Pg 5-6 V. Financial Analysis --------------------------------Pg 6-7

4. Alternatives --------------------------------------------------Pg 7

5. Recommendations ------------------------------------------Pg 7

Introduction:
Sleeman Breweries is back on the streets after a (much earlier) run-in …show more content…
SBL had production facilities in four provinces and expected to have adequate facilities to meet demand for several more years.
The company in recent years purchased for $40.3 million the rights to produce, sell and distribute the Stroh portfolio of brands in Canada. This was 15-year agreement with Pabst Brewing Company covering a number of United States Brands. This helped SBL expand their portfolio of brands and cater to the needs of a different consumer market. This portfolio of brands represented a mix of low-to-medium-quality beers.
SBL continued to effectively work on their current strategy which consisted of four major objectives: 1. Grow the domestic market share with SLB’s existing brands in Ontario, Quebec, and British Columbia. 2. Expand distribution and control over provincial distribution systems in Quebec, Alberta and British Columbia. 3. Expand strategic alliances within the international brewing community and exploit the continued growth of import brands in North America. 4. Continue to pursue the vision of creating a “family” of premium craft brewers across Canada through further acquisitions of complimentary premium breweries.

Financial Analysis: Chantal Dumont is an investor and would want to know how profitable her ROI would be if she chose to invest in SBL.
ROE: This analysis will measure how much money was made on the shareholders’ total investment
ROE (1999) Net Income (7,396,965)