copywriting Script must include connection among images, words and sound elements Moving pictures, spoken elements, music and effects must be integrated “Audiovisual fusion” Build around key visual Creative planning Length: 15, 20, 30, 60 seconds Scenes: usually four to six scenes Pacing: rate at which action develops Key frames: single image, core concept Execution elements: set, location, talent, cast, costumes, makeup, graphic design, etc. Developing a script Two to three words per second (90 words/30…
Words 938 - Pages 4