deter them from making a purchase. People With this aspect of the retailing mix, people discusses how knowledgeable the staff is in regards to product knowledge, a retailer’s ability to get customers in and out efficiently, and thus, the overall shopping experience a consumer experiences (Levy, Weitz, Beattie, & Watson, 2011). In order to provide consumers the best experience possible, retailers need to have knowledgeable,…
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