Nissan has about 11 types of vehicles in Chinese market, ranging from ordinary types to classical types. Even though Nissan enjoys a good reputation because of its quality and price, however recently due to political relationships between China and Japan, people have witnessed a consistently decline in sales performance of Nissan in Chinese market. It is reported that ever since 2014, Nissan has a poor sales performance (Supeková, 2014). However, apart from the declining sales performance of Nissan…
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