Christina M. Donovan BUS 100
Dr. Desai Aug. 9, 2014
With Everything that iscreated in todays society its astonishiung with what marketers could come up with to grasp the eyes of the consumer. Technology has come a long way since electricity sprouted. When the phone was produced, it was the greatest thing to talk on the phone outside without moving the wire around which always seemed to get tangled. Then came the flip phones and after the smart phones. Now what could we do to increase the sales of the phone now that all new phones are so smart? Well now we can all download apps for our phones to make our lives easier and more efficient.
Shazam is an app that was founded in 19991 In 2002 Shazam was launched only in the UK, and it was called 2580.2 In return after you had dialed this code, it would hang up in 30 seconds and then you will receive a textmessage with the description of the song. Then later inserted hyperlinks so usere\s could download the song to their phones. It wasn’t until 2 years later AT&T launched in 2004 to the U.S. which they charged .99 cents for each use. Four years later in 2008 Shazam 2.0 debuted with the launch of the Apple App Store.3 In 2012 Shazam 5.0 allowed you to the app began listeningand identifying songs, AD’s, T.V. shows, events ect as soon as it was launched. This upgrade was great for busy people who drive, work, takeing a class and so on.
Some of the most successful businesses have a purpose not just about making money but solving