Introduction
People and Operations
Design and Features
SWOT
Marketing Plan
Financials
Growth Strategy
INTRODUCTION
INTRODUCTION
INTRODUCTION
EXECUTIVE SUMMARY
Mission Statement: to provide a comfortable, safe, and noise free product that allows users to relieve frustration when technology fails. Market: 314 million personal computers sold in 2013
Location: Greater Boston Area
PRODUCT FEATURES AND DESIGN
BOUNCE MOUSE
• New !
• Body – Rubber, Bendable plastic
• Durable
• Two types available.
• Tendonitis
HOW CAN YOU USE IT ?
• New York Yankees !
• Take a picture of your “Gamer” Valentine !
SWOT ANALYSIS
Strengths
•
First of its Kind
•
Ownership of Pattern
•
One time investment and Eco friendly
Weakness
•
Why will people buy ? Substitute
•
New and better – that’s why !
•
Regular vs Rubber friendly mouse pad !
SWOT ANALYSIS
Opportunities
•
First to market
•
314 million computers sold in 2013
•
Global reach
Threats
•
Technology trends
•
Competition
MARKETING
Communication Plan
MARKETING
Communication TARGET
5
15
40
40
CAD users
Students
Gamers
General users
• Students and Professionals aged 20 ~ 35
• Mostly Northeast, National communication
MARKETING
Communication BUDGET
1
6
Magazines
12
TV
49
15
DM
Web ads
17
Production cost
Google suggested search
• Goals to increase the sales
• One year plan from the launch date
