Chapter 4: the role of culture Characteristics of Culture Culture is the collection of values, customs, behaviors, beliefs and attitude that distinguishes on society from another one. The culture is important in order to show how firms should operate in the different societies. - Culture reflects learned behavior, that is transmitted fro, one member to another - The elements of culture are interrelated. Ex: because japan has a group oriented culture, jobs are for life. - Because culture…
Words 3481 - Pages 14