February 5, 2014 Anthony Pfau
English 235/ Sales/ Website Analysis
SFCC – winter 2014

To whom it may concern,
The website that I am analyzing is the National Grocers Association (N.G.A). The N.G.A is the national trade association representing the retail and wholesale grocers that comprise the independent sector of the food distribution industry. Also represented are affiliated associations, manufacturers, and service suppliers, as well as other entrepreneurial companies that support NGA's Mission and Philosophy. The NGA is dedicated to keeping their members and the industry informed and educated about their work and activities. As part of their efforts to help maintain and grow a vibrant independent grocery industry, they try to engage their broad consistencies and gain support for their mission, public policies, and programs and events. Through their various print and online publications, this website, and outreach to local and regional media, they attempt to stimulate dialogue and educate readers about business issues that are important to independent grocers. NGA also keeps its members and other interested parties updated with Twitter, Facebook and LinkedIn. They use these communication tools to post news, important information, videos and photos and other relevant information.

Credibility:
Author’s credentials: The NGA has been around for over 30 years as they were established in 1982.

Evidence of Quality Control: Not linked to an organizational website other than their own website. On every portion of the site, it states that if you have questions or need assistance to contact a person with their email address and direct phone line.

Accuracy:
Timeliness: The topic is currently relevant. NGA regularly communicates breaking news on legislative actions and other timely industry information via press releases to the media and general public. The website contains weekly correspondence on timely information about industry issues, NGA programs and services, new research, consumer trends and much more.

Version Date: December 27, 2013

Comprehensiveness: The website is extremely comprehensive and user friendly. It outlines everything you could possibly be looking for as it pertains to its members or those navigating it looking for specific information related to the industry. Within each specific topic that is just a click away, comes subtopics to help narrow down your search more specifically.

Audience and purpose: Intended purpose fulfills requirements. The audience is independent retailers/grocers, manufacturers, and service suppliers, as well as other entrepreneurial companies in the food service industry. NGA membership has to