Presented By
Marin Kovacevic

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Universo dos Esportes

“One World. One Love. One Store”
Um Mundo. Um Amor. Uma Loja.
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Business Overview:
Mission Statement
From the youngest sports youth, to the professional athlete, our goal is to meet the needs and demands for any budget.
Our knowledgeable and dedicated staff provides premium world class customer service.
Our mission is to be the top retail destination for all sporting needs at a price you can afford.
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Advertising Overview:
Media Spend

Grassroots; 3%

Print Ads; 13%
Billboards; 10%

Online Ads; 74%

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Promo Stickers:

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Competition:
STRENGTHS
o KKR-STRONG FINANCIAL BACKING o PRIME LOCATION IN RIO o UTILIZING BRAZILIAN FIRMS FOR CONSULTING o PROVEN SUCCESS IN U.S.

SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES o NEW AFFORDABLE BRAND CREATION o STAND ALONE SPORTS o WORLD CUP 2014 / OLYMPICS 2016

WEAKNESSES
THREATS

WEAKNESSES
HEADQUARTERED IN U.S.
UNESTABLISHED IN BRAZIL

OPPORTUNITIES

THREATS
STRONG PRESENCE OF MEGA-MALLS
WALMART LARGEST RETAILER OF SPORTING EQUIPMENT

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Political / Legal Concerns:
Stunted economic growth due to government

intervention
Slow development of infrastructure
Heavy employment regulation

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Organizational Structure:
Store Hours
Monday – Friday 10:00am thru 9:00pm
Saturday 10:00am to 6pm
Closed Sunday

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Organizational Retail
Structure
Board Of
Directors
Chief
Operating
Officer
Sales &
Marketing

President
VP Operations
& Purchasing

Chief Financial
Officer
Treasur er Controll er Distribution &
Logistics
Store Manager
Assistant
Store Manager
Sales
Associates

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Conclusion
Wrap up
Strategy and future plans