BROMPTON BICYCLES A SWOT analysis is a method used to illustrate the current position of a business. The model helps identify the strengths, weaknesses, opportunities and threats of an organisation. The model below is an analysis of the current position of Brompton Bicycles. Brompton Bicycles is a manufacturer of folding bicycles and are based in London.
One of the strengths that the company has is its good quality brand and product. Their products are light and travel friendly as they are folding bikes making them very unique and popular with people who commute a great deal. This leads to the next strength which is the company’s wide target market. People who tend to commute daily to work or university, who have caravans and boats This would create urgency for their customers to respond to the new sales promotion before the offer expires. Furthermore, having competitions helps generate more buzz and sales as it entices customers to join contests in order to win prizes. In conclusion, Brompton Bicycles current situation shows potential to be successful in the future. By working on the issues they are facing efficiently and systematically, they could increase in sales and customers immensely. For example, with clever marketing and keeping up with stock as these are their main priorities for the future.
PART 2 SUMMARY
The steps and procedures I followed in writing the analysis in Part 1 were by first identifying the SWOT of the business. Once I had done this first step I moved on to focusing on what the business could benefit from and what would help the business grow. I then arranged my work in a SWOT table and paragraphs making sure my work flowed well and included referencing to back up my work.
After having studied LB160 Book 1 I was able to recognize the internal and external factors of the business more efficiently while before I would have found it difficult working out which is which. It also helped me work through my essay in order and effectively whereas if I was having difficulty with a certain task, I would move on to the next one and find it harder to complete it once going back to the previous task.
