MARKET SEGMENTATION:-
LEVEL OF MARKET SEGMENTATION:
Parle-G is consumed by people of all ages, from the rich to the poor, living in cities & in villages. While some have it for breakfast, for others it is a complete wholesome meal. For some it's the best accompaniment for tea, while for some it's a way of getting charged whenever they are low on energy. Parle Company practices mass marketing for Parle-G which appeals to masses. It is a product liked by everyone and does not cater only to a specific group or part of the whole market. Thus it is mass production, mass distribution and mass promotion of Parle-G for all buyers.
GEOGRAPHIC SEGMENTATION:
Parle-G is consumed by people staying in urban, semi urban and rural areas. People …show more content…
the consumers would not like to have something really vague like 50%salty, 25%sweet and25%creamy.That is why the preferences are clustered and not diffused wherein the preferences have to be very extreme and vague. Parle as a company makes use of this clustered preferences and manufactures biscuits for each and every cluster. For e.g. Monaco for entirely salty biscuits and its latest product Krackjack-cream is for sweet and salty taste.
PARLE Company as a whole inculcates SELECTIVE MARKET SPECIALIZATION strategy.
TARGET MARKET:-
Parle-G is consumed by people of all ages, from the rich to the poor, living in cities & in villages.
While some have it for breakfast,
For others it is a complete wholesome meal.
For some it's the best accompaniment for tea,
While for some it's a way of getting charged whenever they are low on energy. Parle company practices mass marketing for Parle- G which appeals to masses.
It is a product liked by everyone and does not cater only to a specific group or part of the whole market. Thus it is mass production, mass distribution and mass promotion of Parle- G for all buyers.
POSITIONING:-
Parle-G is positioned in the minds of people as a value for price product and also as a low-priced product. Also the name PARLE has an image that generates respect and a belief of good quality in the minds of the