face in designing, managing, and integrating their channels? 4. What key issues do companies face in e-commerce? MARKETING MANAGEMENT AT ROYAL PHILIPS ELECTRONICS 230 A Framework for Marketing Management, Fourth Edition, by Philip Kotler and Kevin Lane Keller. Published by Prentice Hall. Copyright © 2009 by Pearson Education, Inc. 2008933525 Royal Philips Electronics of the Netherlands is one of the world’s biggest electronics companies and Europe’s largest, with annual sales of over…
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