ticket sales, though sponsor partners and concession sales also contribute to profit margins. By providing sophisticated entertainment, Cirque du Soleil is able to sell their tickets at a substantially higher price, in line with major theatre or opera tickets. While the audience for the traditional circus performances was almost all families with free or discounted tickets for children, seats for Soleil shows are generally sold at face value. For example, Vegas-based “O” sells the most expensive…
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