Table of Contents Table of Contents 0 Introduction 1 Objectives and Goals 2 Franchising in Brazil 4 Macro Environment in Brazil 9 Industry Analysis 15 Organizational Value Chain Analysis 17 Market Entry Strategy 21 Segmentation 21 Marketing Mix 22 Action Plan 26 Limitations 28 Conclusion 29 References 31 Appendix A: Comparing Brazil with India & China 35 Appendix B: Hofstede’s Cultural Dimensions 36 Appendix C: SWOT Analysis 37 Appendix D: Time Line 38 Appendix D: Budget 39 Introduction Mountain…
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