Saltzer Health Campaigning Test #2 4/9/13 3:29 PM 1. Know the process of conducting a Health Campaign according to Wright, Sparks and O’Hair. Pay attention to Persuasive Message Appeals and various theories and constructs. • Conduct Audience Analysis Research o Interviews, focus groups, surveys, available data • Audience Segmentation • Creating Message Content: o Gaining audience attention, persuading, motivating to take action • Channels and Message Dissemination Process 2. Pfau and Parrott’s…
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