business-to-consumer market trading volume, using data retrieved from the 2011 Top30 of B2C online retailers in China. Electronic Commerce “E-commerce refers to the production, advertising, sale, and distribution of products and services from business to business and from business to consumer through the internet” (Salvatore, 2012, p. 150). This paper briefly examines several aspects of electronic commerce including a brief description, along with business-to-business, characteristics…
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