by the increased profits, must be derived from the cost of pain to other people (Fisher & Lovell, 2006), in this case, the alcohol related deaths. Also financially, the “four million pound donation is a fraction of the £840 million it pumped into marketing its brands last year” (Peev, 2011). In order to supply happiness to the greatest number, it is clear; more money could have easily been delegated to the cause. When making a moral decision, consequentialism evaluates the action based on the outcome…
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