June 2012

My first grouping is for pieces whose purpose is to persuade. The pieces that contain this purpose are texts C, E and G. Text C uses hyperbole as its main device to persuade the audience. Evidence of the hyperbole’s use is in the title which says “CRAKE GOOD NEIGHBOUR SCHEME.” This is used as it is an attempt to put guilt upon the audience, making them want to be a “good neighbour” and help out their local community although if they have not seen anything that does not make them into a bad person. There is emphasis on this as they have placed the phrase at the top of the page in the title, so it is one of the first things that the audience reads and therefore makes them want to adhere right from the beginning. Text E uses rhetorical questions in its attempt to persuade the audience, using the question “Life making it hard to fulfil your good intentions?” This is used to make the audience think about whether they actually want to have their own allotment and want to be able to garden. This also praises them for wanting to do so by using the expression “good intention” which makes the reader feel good about wanting to have their own allotment and it makes those who haven’t thought about it before want to get one as they would like to be seen as having “good intentions”. Text G uses emotive language to persuade its audience. An example of its use is “Cultivate your own variety” which is used to make the jewellery sound organic and different. The use of the verb “cultivate” is the example of that, as it is gardening jargon, which creates a home grown idea that will entice the audience.
There are multiple differences in the pieces. An example of one of these is formal register of text C, which is shown through the lexical choices that the author has made, such as “There has also been a report of poachers”. This is appropriate given the importance of the subject that the piece is on. The author of the piece will want to make sure all of the audience understand the weight of the situation so the use of informal lexis would be unsuitable. Another difference is the fact that it is the only text that is prejudiced and attempting to use their opinion as fact. This is shown through the statement “these (often) travelling criminals.” This shows the audience that the author believes travellers are to blame for the crimes happening in the area and wants to get them on side against the assumed antagonist. This is used as the author probably dislikes travellers and may be falsely accusing them of doing something wrong in an attempt to convince others that she has the correct viewpoint on these people. A way text E differs is in its use of graphology, the bulk of which is the picture of a woman pushing a wheelbarrow on top of the R in the title. This is used as an attempt to show the audience these sorts of tasks can be enjoyed by all, shown through the fact she is also portrayed as young. The writer does this in an attempt to appeal to a larger audience. Another difference is the use of a tagline, “space to grow” which is used have at least one part of the text that is memorable. This also links in with the title, and name of the company “allotmore”, as if you put the two together, when spoken aloud, they make the phrase ‘a lot more space to grow’, which is another memorable term. The writer uses these to make them stand out in a person’s memory better than another advertisement that they may have seen. A difference from text G is its use of clear subheadings, such as “Sown indoors”. This device is used as it clearly separates all of the paragraphs so the reader can be clear on what information they have been given. This is to make sure that the audience has a clear understanding of all of the information that has been given and know exactly what to do should they want to act upon it.
My second grouping is of texts E, F and G. I have grouped these as they are all of an informal register, an example of this from text E is “I feel