level and strive for sustaining or enlarging competitive advantages. Strategic competitiveness is achieved if the company totally gains core-value creation (Ketelhöhn, 2006). For the sake of drive efficiently in the new competitive situation, companies must improve strategic competitiveness when acting strategic leadership, adopting valuable strategies, establishing core abilities, and carrying out competitive strategy (Donoso & Crittenden, 2008). However, the 21st century’s changeful, fast, and variable…
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