Contents

EXECUTIVE SUMMARY 2
1.0 INTRODUCTION 2
2.0 LITERATURE REVIEW 2
3.0 METHODOLOGY 3
4.0 RESULTS 3
5.0 CONCLUSIONS 4
6.0 RECRUITMENT STRATEGIES 5
APPENDICES 7
APPENDIX 1- COLLAGE 7
Transcription of Blue Sky 7
APPENDIX 3 – DATA ANALYSIS 9
APPENDIX 4 – MOCK ADS 17
REFERENCES 18

EXECUTIVE SUMMARY
This report is prepared to develop a good job description, thus the team take an initiative to conduct a research. The research is about to identify job description in marketing career by using content analysis and interview session. The sample of research is using 30 marketing career job advertisements with analyse, comparing and categories the data. The highest percentage result found that professional skills consist of prospect is able to developing marketing plan and activities, conducting a research, handling meeting, and others. The result is very useful to update job description for marketing career. Moreover, there are others emerging new skills like technical skills for instances, maintaining and updating websites and social media tools. Furthermore, in this report consists of recruitment strategies to promote a job vacancies advertisement for our client BlueSky Experiences.
1.0 INTRODUCTION
Hiring people in an organisation is a part of firm investment that includes monetary and non-monetary elements. For small and medium sized firms they should thoroughly plan it out in recruitment so that their time, money and courage are not waste. This is due to the nature of operations which are small in size, with limited financial competence or deficiency of managerial skills (Peters 2005). In addition, small firms differ from large firms in terms of operational size or scale, and the owner managers or entrepreneurs tend to have significant influence on enterprise growth (Gagnon et. al. 2000). Arguably, managing human resource is critical to any service-oriented firm regardless of firm size. Simply, human resource is the key to service delivery and service production. As pointed out by Go et. al. (1996, p. 2), “the quality of an organisation’s service delivery centre in part upon its people” applied by training development business oriented like BlueSky Experiences that highly involvement of people in running their business. Therefore, this study is to explore the description and responsibilities in marketing career. The situation identifies evolving roles and competencies require nowadays and help them to minimise the risk in human resources management. Heneman et. al. (2000) also supported the need to further investigate human resource issues faced by SMEs. Thus, it is vital to examine the current state of job responsibilities and skill sets demanded from marketing job requirement.
2.0 LITERATURE REVIEW
For identification of key skills in various jobs the following two methods commonly used in research process; (1) content analysis for job description, (2) practicing professionals’ surveys.
Content analysis for job description
There are several studies that analyse and assesse skills and competences that employers require from new hires using job advertisements. Park et al. (2009) researched for cataloguing professionals identified that knowledge and skills related with electronic resource management, computer and web application are essential in the digital environment. For this finding 349 job descriptions advertised in AutoCAT listserv for period between 2005 and 2006 were applied. Park et al. divided job description into four categories: job title, essential and desired skills/ qualification, and responsibilities; and multivariate techniques of cluster and multidimensional scaling analysis were used for the data. Similar examination for the sales and marketing positions in sport career applying content analysis was conducted by Bae and Miller in 2011. Their finding indicated that 62% of employers want to have candidates with minimum of three year experience, 72% desired a bachelor’s degree, 68% required