Company and Product Analysis: Toshiba with Nintendo Client

Presented to
Marsha Yeagley
BMGT 331 – Professional Selling

Prepared by

NAME(S)

December 9, 2010
Introduction
Toshiba and Nintendo are two companies that have a presence around the world. Both company’s have branches in the Americas and internationally. Toshiba America Inc., headquartered in New York, NY, and Nintendo America, headquartered in Redmond, WA, holds similar beliefs in regards to a company’s corporate social responsibility to the environment. Due to such similarities, Toshiba could ultimately begin building a relationship with Nintendo from this basis. A good way to establish rapport with a new prospect is to find an interest in common (Manning, Reece, & Ahearne, 2010). A more in depth analysis of these two companies and some of the similarities between the two will be discussed further in this report.

Toshiba and Nintendo are also two companies that specialize in technological related items. Thus, it is realistic that Toshiba could consider Nintendo as a potential client for its many business products. Toshiba offers many technological business products that can be incorporated into Nintendo’s business and its consumer products. Two of the products that could realistically be sold to Nintendo by Toshiba are video communication solutions and the permanent LED display systems. Thus, these products are the basis of the presentations. These two product categories offered by Toshiba will be elaborated on further into this report.

TOSHIBA COMPANY ANALYSIS
Such areas that will be reviewed in regards to Toshiba are: history, brief overview and mission statement, corporate social responsibility, corporate governance, and a brief financial analysis.
History
Toshiba wasn’t founded with its name today. The company developed from two areas in regards to its early history. In 1875, Hisahige Tanaka established Tanaka Seizo-sho in Shimbashi, Tokyo (Tanaka Engineering Works) which was Japan’s first manufacturer of telegraphic equipment. A few years later in 1890, Ichisuke Fujioka and Shoichi Miyoshi established Hakunetsu-sha & Co., Ltd. in Kyobashi, Tokyo which manufactured Japan's first electric incandescent light bulbs. This company changed its name nine years later to Tokyo Electric Company and evolved as a manufacturer of consumer products. In 1904, the Tanaka Engineering Works company changed its name to Shibaura Engineering Works Co., Ltd. Under this name, Tanaka’s company became one of Japan’s largest manufacturers of heavy electrical apparatus (History Toshiba, n.d.).

In 1939, Shibaura Engineering Works Co., Ltd. and Tokyo Electric Company merged to form an integrated electric equipment manufacturer. This merger formed the company Tokyo Shibaura Denki. Throughout the years the company was well known as ‘Toshiba’ which became its official name in 1978 (History Toshiba, n.d.). Since this merger, Toshiba has become a “world leader in high technology, is a diversified manufacturer and marketer of advanced electronic and electrical products, spanning information and communications equipment and systems, Internet-based solutions and services, electronic components and materials, power systems, industrial and social infrastructure systems, and household appliances” (Corporate Information, n.d.). Today, Toshiba America Inc. is one of the 364 subsidiaries of Toshiba Corporation (Inside Toshiba, n.d.).

Brief Overview and Mission Statement
Toshiba America Inc. is headquartered in New York, NY. This branch is comprised of approximately 8,000 employees. The company focuses its attention in the customer markets that are made up of various areas such as retailers, consumers, universities, businesses, and high technology manufacturers. Some of the chief product categories offered by Toshiba America Inc. are electronic components, information systems, medical