d. Its not Direct/ Database Marketing i. Distribution channel of marketing direct to end-users using and database to eliminate intermediaries ii. This can be a a part of advertising tho V. Integrated Brand Communications a. Combines communications tools of advertising, PR, publicity, sales promotion, packaging & direct marketing for maximum impact i. Advertising tries to control all of this to relay one CONSISTENT message VI. a. b. c. d. Classifying the Ads you see BY MEDIA BY GEOGRAPHIC AREA (Austin…
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