Introduction Disney's European theme park adventure: a clash of cultures Marie C. Trigg and David Trigg The authors Marie C. Trigg is Lecturer at Bowater School, Deakin University, Australia. David Trigg is Lecturer in the Department of Management, Royal Melbourne Institute of Technology, Australia. Abstract When companies internationalize, the dimension of individual national cultures needs to be considered in conjunction with corporate culture. Theme parks deliberately set out to…
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