Kahneman, Daniel (2011). Thinking, Fast and Slow. New York: Farrar, Straus, & Giroux.
In part 1 of the book Thinking Fast and Slow, you will immediately learn about how the brain uses two systems to function. System 1 is the automatic or unconscious, and System 2 is the controlled or conscious process. He describes mostly how the System 1 is directing our daily life.

Starting off in the first chapter, where we get a brief introduction on what to come later on in the chapters, with the two systems which controls how fast we can think and how we think in certain situations. When Kahneman writes about the System 1, it reminds me about an autopilot, e.g. when he talks about driving, and I can relate to that. When I am driving on a road, I’ve been driving a hundred times before, and I suddenly catch myself not thinking on the road. I got from point A to B, without knowing how I really got there. This might sound dangerous, but I know that I had full control on the car, and road. But it’s like the brain was on autopilot, and took me to the direction I wanted to go.
I was most amused when he wrote about the book The Invisible Gorilla. I have participated in the same experiment myself. Where the brain makes you blind, when you are intense focusing on a task. I was one of those who missed the gorilla. I was completely blind, and very amazed that I could miss something like that. But I guess when the brains work on its hardest; it can’t focus on every detail that may occur around.
When he writes about the associative system, and giving an example on how our brain works when he show the words; bananas and vomit. Most guys probably flinch when they see the last word, and can’t get an image out of their mind. But for me it does not work that way. My heart rate did not increase, hair on my arms did