owner, executives, board of directors, and managers who are interested in financial analysis. Externally, it is the investors, lenders, regulatory agencies, auditors, and creditors who pay close attention to the financial statements. (See Appendix A) Internal and external users rely on horizontal analysis, vertical analysis and financial ratios to determine the financial health of a company. When doing a financial analysis it is important to look for comparable data from industry leaders and competitors…
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