1. Why are you applying?
• For example why you want to study at higher education level.
• Why that subject interests you.
• What your ambitions are when you finish your course.
2. What makes you suitable?
• Skills, knowledge, achievements and experience you have that will help you do well.
• These could be from education, employment or work experience, or from hobbies, interests and social activities.
• Take a look at the activities on the Planning your future page to see some of the things it could be useful to mention.
3. Which of your skills and experiences are most relevant?
• Check course listings to see what level of understanding you need to have and what qualifications or skills they're looking for.
• This way you can link your experiences to the skills and qualities they mention, and you can put them into a structure that's most relevant to the course providers.
• Why London?
• Write in English (or Welsh if you're only applying to Welsh providers), and avoid italics, bold or underlining.
• Use an enthusiastic and concise tone of voice – nothing too complex – just what comes naturally.
• Be careful with humour, quotes or anything unusual – you do want to be individual, but if the admissions tutor doesn't have the same sense of humour as you, it might not work.
• Get the grammar, spelling and punctuation right, and redraft your statement until you're happy with it.
• Proofread and read it aloud to hear what it sounds like. Ask advisers/family members