to get a societies response to a situation, quantitative, represents samples of a specific population Adv: efficient way of collecting info from large number of respondents, simple to compile, easy to administer, determine attitudes of a groups, quick to answer, anonymity ensures honest answers Disadv: no assurance of honesty, specific qu, qu misinterpreted Case Study: collection of data related t an individual/small group y by combining a number of methodologies – interviews, observation and…
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