1. | Question : | (TCO A) Domino's upgraded Pulse Evolution system incorporated a Pizza Tracker functionality that shows the progression of individual pizza orders. This is an example of using information systems to achieve which business objective? | | | Student Answer: | | Customer and supplier intimacy | | | | Survival | | | | Improved decision making | | | | Operational excellence | | Instructor Explanation: | pp. 52–53 | | | | Points Received: | 10 of 10 | | Comments: | | | | 2. | Question : | (TCO A) Networking and People have no problem expressing their opinions on social media and business are tapping into that. The customer and company relationship can also improve because of this relationship. If customers can see that companies are reading their reviews and making changes based on feedback, customer satisfaction will increases. | | Instructor Explanation: | Mobile devices: The majority of individuals now carry with them devices that in the past were the purview of IT. Whether it is smart phones such as iPhone, Blackberry, Android, and Windows Phone 7, or tablet devices such as iPad and Google OS or Windows based devices, individuals have the power of a desktop in their hands. Given existing technologies, users can perform most of their standard business responsibilities using these devices and the applications available on them. Whether it be customer, product/service, or financial transactions, sitting at your desk with a computer is no longer required. Legacy IT organizations struggle with this new direction, and issues of control and change persist.
Social Media: Businesses now incorporate social media as part of their base business plans. Almost all businesses have Facebook, Twitter, LinkedIn, and Google+ integrated into their websites and their businesses. This trend, even in its infancy, is changing the course of business practices. Already, sites such as LinkedIn, which is designed for business-to-business communications, supplants many of the traditional
