KEY DETAILS

Business Name:

Contact Details:

Name

Mobile

Email

Business Website

Business Start Date:

If not yet trading state expected start date.

Business Legal Structure:

Sole Trader / Partnership / Limited Company / Limited Liability Partnership / Community Interest Company

(Delete as appropriate)

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Nature of Business:

Provide a brief description of your business

Business Premises:

Provide details of current premises and any changes planned in the next 12 months.

YOUR PRODUCT / SERVICE

List the products / services you will offer.
Detail any new products / services that you plan to offer in the next 12 months.
If you have pictures of your products please provide a couple to support your plan.

YOUR PERSONAL AIMS AND OBJECTIVES

Year 1:

YOUR BUSINESS AIMS AND OBJECTIVES

e.g Sales levels, Profit, Employees, Expansion plans etc.

Year 1:

Year 3:

KEY PEOPLE IN THE BUSINESS

Name
Position
Qualifications & Experience
Roles
e.g Andrew Wilson
Owner
NVQ in Business Start Up
Previously run own business
Internal marketing courses
17 years experience in Banking
Finance
Administration
Marketing
Operations

LEGAL MATTERS

What laws and regulations affect your business?
What insurance arrangements have you made?
What action are you taking to deal with Personal Tax and VAT?

Info available on www.gov.uk

MARKET RESEARCH

If you have sold items already please explain what, how many, through what sales channel and over what period of time.
If you have work offered please provide evidence.
Why will customers buy your product or service rather than something else?
What evidence do you have of this?

MARKET DETAILS

Who are your customers?
Provide details of the typical customer
List the geographical area in which you propose to sell.
Information on national or trade trends for your industry/service.
Is your market expanding or contracting and why?

SALES CHANNELS

How will your customers buy your products / services?
List all the channels you will use. E,g Own website, ebay, market stall, shop, mail order, telephone.
Detail when you will add any new channels during the next 12 months.
SUPPLIER RESEARCH

Who will you obtain your supplies from?
Why have you chosen them?
Who could you turn to if they are unable to meet your demands?

COMPETITION RESEARCH

Who are your competitors?
What are their strengths and weaknesses?
How do they attract