CASE 5 Qantas in the global airline industry, March 2010 Dallas Hanson Un¡versity of Tasmania In mid-2009 Alan Joyce, chief executive officer (CEO) of Australia's national airline, had a range of difficult decisions to take. Qantas was at a crossroads, still profitable, but in the middle of a financial crisis that posed a threat to the whole airline industry. What alternatives should he contemplate and what should he do? The history of Qantas Early years Qantas started in l92O in Winton…
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