markets (e.g. Dolnicar & Leisch, 2003; Johns & Gyimothy, 2002; Laesser & Crouch, 2006). Further, these efforts have largely centred upon building tourist profiles for a destination using visitor data (e.g. Frochot, 2005; Hudson & Ritchie, 2002; Laws, Scott & Parfitt, 2002). Little research attention has been directed towards understanding how the tourism stakeholders segment their markets. As a result we do not know how tourism stakeholders segment a market for managerial and marketing purposes…
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