Journal of Retailing 89 (4, 2013) 460–466 The Impact of a Flagship vs. a Brand Store on Brand Attitude, Brand Attachment and Brand Equity Pierre-Yann Dolbec a,1 , Jean-Charles Chebat b,∗ a Schulich School of Business, York University, 4700 Keele Street, Office N304K, Toronto, Ontario M3J 1P3, Canada b HEC Montreal, 3000 Chemin de la Côte-Sainte-Catherine, Montréal, Québec H3T 2A7, Canada Abstract How can flagships and brand stores contribute to building brands? We inquire about the relationships…
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