conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. (American Marketing Association, 2005) 21 Instructor Information Professor Ting Zhu E-mail: ting.zhu@sauder.ubc.ca Office: HA 567; 827-0078 Office hours: Thursday 2 - 4 pm 2 Course Objectives Theory: Knowledge of marketing concepts & terminology, consumer psychology Implementation: Train you in analyzing complex business…
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