Grady College of Journalism and Mass Communication, The University of Georgia, Athens, GA, USA. 2 Department of Advertising, Public Relations & Retailing, Michigan State University, East Lansing, MI, USA. ∗ Address correspondence to Jooyoung Kim, Department of Advertising and Public Relations, Grady College of Journalism and Mass Communication, The University of Georgia, Athens, GA 30602-3018, USA; tel: 706-542-1190; fax: 706-542-2183; jykim@uga.edu. 1793 0272-4332/09/0100-1793$22.00/1…
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