Nivea's website
Beiersdorf
As one of the internationally leading companies for skin care we are close to consumers, offering them compelling, innovative products.
Our brands enjoy universal trust – from NIVEA, one of the world’s largest skin care brands, to other internationally successful brands such as Eucerin, La Prairie, Labello, 8×4, and Hansaplast/Elastoplast.
With more than 125 years experience in skin care and one of the world’s most modern research centers, Beiersdorf stands for innovative and high-quality cosmetic products.
A global success. A revolution in skincare
Q10 is a natural, vitamin-like substance that can be found in every cell of the human body. It plays a key role in cell metabolism, or the way in which our bodies convert food into energy. When we began searching for active skincare ingredients – that is, substances that produce lasting changes to the skin – it made sense to start by looking at substances that occur naturally in the body. Dr Franz Stäb, one of NIVEA’s leading biologists, was part of the team that started this research 20 years ago. “First, we tested the most important active substances of the metabolism, one of which was Q10,” he explained. “We asked ourselves whether older skin was deficient in these substances, and what would happen if it was given more of them. That was how we discovered the effects of Q10.” When Dr Stäb and his team realised that older skin had lower levels of Q10 than younger skin, their next challenge was to find out how this might be related to skin ageing. What they discovered was groundbreaking: Q10 helps prevent free radicals, unstable molecules that are known to cause skin ageing, from damaging cells. The next step was to create a skin cream with Q10. But the team found that this wasn’t easy. “We had to try a number of combinations before we managed to develop a formula that prevented Q10 from being destroyed, which can happen very quickly if it is exposed to sunlight,” Dr Stäb said. “We had to find the right mix between the base of the cream and the active ingredient, Q10. That is what makes our Q10 products so special.” In 1998, the first NIVEA cream with Q10 hit the market, and its effectiveness made it a huge success. As Dr Stäb said, “Scientific tests with our Q10 creams clearly prove that they noticeably smooth the appearance of wrinkles.” Today, a NIVEA Q10 product is bought every few seconds, and our NIVEA FACE CARE Anti-Wrinkle Q10 Day Cream has become one of our bestselling anti-wrinkle creams. Now, products with enriched with Q10 can be found across all our relevant categories, from NIVEA FOR MEN to NIVEA SUN.
ONE BLUE TIN, 100
YEARS OF MEMORIES
We remember watching our mothers use it morning and night. We remember having the soft white cream massaged into our skin after a bath, or before we went out to play. We even remember our fathers using NIVEA Creme as a shaving lotion, or as a soothing aftershave balm. It’s memories like these that have made the
Related Documents: Essay on Principles Of Marketing
| Johnson C. Smith UniversityDepartment of Business Administration and EconomicsPrinciples of MarketingMKT 331 A & B, Fall 2013 | | SEMESTER MARKETING PROJECT (300 pts; 30% of course grade) The MKT 331 Course Paper should be at least complete 8-pages (minimum not including title page and references, no more than 12 pages). Format and specifics are provided below. **There is an automatic 30% deduction for the paper if these structural requirements and minimum paper length are not met. If…
Unit 4: Marketing Principles Jade Pemberton Table of Contents Introduction: 3 LO1 Understand the concept and process of marketing 4 1.1 Explain the various elements of the marketing process 4 1.2 Evaluate the benefits and costs of a marketing orientation for a selected organization 5 LO2 be able to use the concepts of segmentation, targeting and positioning 6 2.1 Show macro and micro environmental factors which influence marketing decisions 6 2.2 Propose segmentation criteria to be…
1. Marketing Philosophies and Ethics Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. Marketing's four elements of product, place, price and promotion are the core of a company's marketing plan. The ultimate goal of a marketer is to have an exchange successfully occur. There must be at least two parties, and each party must have something of value to…
Unit 3 Marketing I am going to produce a marketing strategy for a new product it will include evidence and information of how the strategy is based on the principals of marketing, how I have used primary and secondary resources. I will be analysing the impact of my product on the external environment and they way I am going to analyse the marketing context and an appropriate strategy. To meet my customers needs I will need to develop a coherent mix of strategies. Cadbury's World Cadburys…
Management MODULE: MARKETING PRINCIPLES Assignment task A “The concept of the marketing mix was reportedly introduced by Neil Borden in his presidential address to the AMA in 1953. He got his idea from James Culliton, who described the business executives as somebody who combines different ingredients. The term “marketing mix” therefore referred to the mixture of elements useful in pursuing a certain market response”. (van Waterschoot, W., Van den Bulte, C. 1992) The Marketing Mix table Jaguar…
Marketing 2100 Notes Lecture 1 - Value 1. Define marketing, employing key elements such as value, products, markets, customer relationships, needs, wants and demands. Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Needs are states of felt deprivation. Wants are the form human needs take as shaped by culture and individual personality. Demands are human wants that are backed by…
Explain the various elements of the marketing process 05 (1.2) Evaluate the benefits and cost of a marketing orientation for selected organisation 06 (2.1) Show macro and micro environmental factors which influence marketing decisions 07 (2.2) Propose segmentation on criteria to be used for products in different markets 08 (2.3) Choose a targeting strategy for a selected product/service 08 (2.4) Demonstrate how buyer behaviour affects marketing activities in different buying situations…
MARKETING PRINCIPLES ASSIGNMENT Introduction Part one of the assignment is to discus the macro environmental forces and key trends in personal computer and snack foods industries. Macro environment consists of six larger societal factors that affect the micro environment. The forces are demographic environment, economic, natural environment, technological environment, political environment and cultural environment. In part two of the assignment has three research situations. Each of…
Marketing principles( 200083) Individual assignment-2 Exploratory, Descriptive and Causal research Business market research is the procedure of gathering statistics to establish whether a particular product or service would be competent to persuade the needs of the customers. If efficient marketing research is conducted the company could achieve precious information about their contenders, economic shifts, demographics, current market trends and the spending behavior of their customers. The…