analysis (location model) Cost analysis (economies of scale) Risk factors Key cognitive biases Threats & Opportunities Product positioning, Differentiation, Competitive convergence, proliferation & preemption, Consolidation, Signaling and punishment, Price protection policies, Winner-Take-All competition ,Judo strategies, Couponing, Loyalty Programs, Pricing with Adverse Selection Stage 2: Strategy selection “Playing the game” Propose plausible strategic alternatives Stage 3: Evaluation & Implementation…
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