Background of case study:
Precise is developing performance management and availability software serving firms with complex network of hardware and software components.
Market Dynamics
The leading seller of database management systems was Oracle followed by BMC and Quest
Problem Area:
Designing the following for their new product: * Product Launch Calendar * Market Strategy * Sales Force Strategy * Channel Strategy
Growth Rate:
The market is experiencing a very high growth rate: Expected to double in 2003
Product Types:
The market is fragmented and the products were differentiated in two ways: 1. Based on the underlying resources and platforms with which they were associated 2. Based on the functionality …show more content…
The price paid varies between $15,000 and$25000 and so the average we have taken is $20,000. Already the ROI is very high and charging increasingly as 15% increase in list for every additional CPU over a designated number would