Toy Evaluation Field
Research
PSY/600
Rebecca O’Mahoney,
Sara Swartz, Syllanda Daniels,
Tasya Rand, Beatrice Smith
July 20, 2015
Deborah Wilkerson

Stereotyping


Girls



Pretty in pink



Plays with dolls



Home maker



Boys

o

Wears blue

o

Money maker

o

Protector

Stereotyping (continued)


Boys



Trucks



Legos



Building



Girls



Strollers



Walker



Kitchen

Cultural influences on toys

Cultural influences (continued)

Violent

play

Aggression

Toys and Aggression

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References


http:// www.bing.com/images/search?q=pictures+of+toys+that+show+stereotypi ng&id=F865785D7139633FB8076E0E81BF607C2A90D8C7&FORM=IQFRBA



Appalachian State University. (n.d.). Retrieved from http://www.appstate.edu/~goodmanjm/rcoe/CCCgraduate/ethnography/s03/fopes m/Media%20Literacy%20Ethnography.doc.



Berk, L. E., (2010). Development Through the Lifespan (5th ed.). Retrieved from:
The University of Phoenix eBook Collection database.



Drabman, R. & Thomas, M. (1974). Does media violence increase children's toleration of real-life aggression? Developmental Psychology, 10, 418-421.



Drabman, R. & Thomas, M. (1975). Does TV breed indifference? Journal of
Communication, 25,8689.



Greer, D., Potts, R., Wright, J. & Huston, A. (1982). The effects of television commercial form and commercial placement on children's social behavior and attention. Child Development, 53, 611619.

References (continued)


Lam, Virginia., & Leman, P. J. (2003, April). The Influence of Gender and Ethnicity on
Children's Inferences About Toy Choice.Social Development, 12(2), p269-287.

