1/19/2011
Strategic Management
Research report based on Porter’s five forces model Applied on Costa Coffee Company

Strategic Management
Research report based on Porter’s five forces model Applied on Costa Coffee Company

CONTENTS
Introduction of porter’s five forces…………………………………………………… 3
Costa Coffee Company Overview……………………………………………………… 3
Costa SWOT Analysis………………………………………………………………………… 4 Strength, Weakness, Opportunities and Threats
Costa PESTLE Analysis……………………………………………………………………….. 6 Political, Economic, Socio Cultural, Technological,
Coffee beans are grown mostly in developing countries for the better run of the organisation to make sure there are no any obstacles. Political influence by tariffs and taxes that will pay by company. Economical
In the first quarter of 2010 the UK’s economy grew 0.3%; the household expenditure is 0.5%. During the recession costa’s sales increased by 23.4% and like for like sales 5.5%. In the UK the income average is approximately £35,500.00 a buyer can afford to spend about £700 per year by purchasing a cup of coffee every day. The international coffee production is