Polyphonic HMI : Mixing Music and Math

Entertainment Management

Situation Analysis Issue Definition Environment Analysis Strategy Options & Choice Action Plan

Situation Analysis

Situation Analysis(External)

So few songs actually become hits - Las Vegas gives you better odds than the Music Industry! You might as well just put a million dollars on red and spin the wheel...
- Ric Wake, Independent Music Producer

Entertainment Management : Polyphonic HMI : Mixing Music and Math

1

Situation Analysis(External)
Music Industry

10%
(only fewer than 300 of the approximately 3,000 singles released each year made it to the Billboard Singles Top 40)
Entertainment Management : Polyphonic HMI : Mixing Music and Math

2
What was a suitable marketing plan?

Entertainment Management : Polyphonic HMI : Mixing Music and Math

13

Environment Analysis

Environment Analysis Music Industry Analysis(1)
(in millions)
$40,000 $33,573 $30,000 $25,480 $20,440 $20,000 $15,320 $10,480 $10,000 $4,180 $6,810 $32,915 $32,463 $31,933 $31,437

$30,857

2004

2005 세계음반시장

2006(E)

2007(E) 세계디지털음악시장

2008(E)

2009(E)

Entertainment Management : Polyphonic HMI : Mixing Music and Math

14

Environment Analysis Music Industry Analysis(2)
U.S. Digital Music Market(in Millions)
$600 $582

$450

$300

$353

$150

$174

$194

$0

$43

$57 Single Track Downloaded 2005 $22 $16 Album Downloads 2006 15 Mobile Subscriptons

Broadband Lines

Entertainment Management : Polyphonic HMI : Mixing Music and Math

Environment Analysis Music Industry Analysis(3)
Digital Music Device Shipment (in Millions), 2004-2010E
90 78.7 75 59.8 63.3 72.0 85.0

60 44.0 34.3 30

45

15

2004

2005

2006E

2007E

2008E

2009E

2010E 16

Entertainment Management : Polyphonic HMI : Mixing Music and Math

Environment