a century old. In 1915, Edward Bernays took a job as a tour director for a Russian ballet company. He, like most of America, claimed no interest in ballet, but knew how to mold the public’s view on nearly anything by using his uncle (Sigmund Freud)’s ideas. Bernays used popular magazines such as Harper’s Bazaar, Vanity Fair, and Vogue to spread excitement, with articles persuading readers to buy products inspired by the color and design of the sets and costumes. He was able to create such an interest…
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