Platayuc Brochure Essay

Submitted By alejovinueza
Words: 1905
Pages: 8

PLACE OF ORIGIN
LUGAR DE ORIGEN

Ecuador: An exotic country with unique characteristics.
Ecuador: Un país exótico con características extraordinarias.
Ecuador’s name originates from its geographic location on the equinoccioal line, otherwise know as the equator, which divides the northern and southern hemispheres of the planet.
This small country contains the Andes Mountains, highlands, coastal plains, the Amazon Rainforest and the famous
Galápagos Islands that UNESCO declared as a World Heritage
Site and marine reserve.
Because our country has such rich biodiversity of flora and fauna, we are also considered to be one of the 17 mega diverse countries in the world. This, in addition the diversity of cultures and traditions, makes Ecuador the fascinating and unique country that it is today.
In Ecuador, the region known as “el Carmen” in Manabí, one of Ecuador’s provinces, has specific climactic conditions that make the soil extremely rich and perfect for the production of barraganete plantains and cassava plants, grown to have exquisite flavors. In fact, nationally, the flavor of the barraganete plantains has been valued so much that is considered to be the “Green Gold” of our country.

Ecuador obtiene su nombre porque está ubicado en la línea equinoccial, o el ecuador, la cual divide a los los dos hemisferios del planeta. Tiene un área continental que incluyen: la cordillera de los Andes, la llanura costera, la amazonía y la región insular de Galápagos, maravilla que fue declarada por la
UNESCO Patrimonio de la Humanidad y reserva marina.
Nuestro país posee una rica biodiversidad de flora y fauna, por lo que somos considerados como uno de los 17 países mega diversos en el mundo. Esto sumado a nuestra diversidad de culturas y tradiciones, hace que el Ecuador sea un país fascinante y diferente.
En Ecuador, la zona de El Carmen-Manabí, donde las condiciones climáticas y de suelo hacen que la producción de plátano barraganete y yuca tenga un sabor inigualable.
Este sabor es tan valorado que se lo considera al plátano barraganete como el “Oro Verde” de nuestro país.

ECUADOR
QUITO - Headquarters | Oficinas
EL CARMEN - Packing plant | Planta empacadora
GUAYAQUIL - Production plant | Planta de producción
ISLAS GALAPAGOS | GALAPAGOS ISLANDS - Ecuador

HARVESTING
WITH A CONSCIENCE
SEMBRANDO
CON CONCIENCIA
Platayuc has commercial partnerships with its farmers.
Platayuc tiene alianzas comerciales con los productores.
We guarantee the quality of our products during every step of the process, starting from the selection of seedlings for planting, to the fruit classification for product production that reaches our consumers. We partner with certified greenhouses that grow plants with high quality, high performance and resistance to pests and diseases.

Garantizamos la calidad de todos nuestros productos, desde la selección de las plantas para su siembra, hasta la clasificación de frutas para la elaboración del producto que llega a nuestros consumidores. Estamos asociados con invernaderos certificados que poseen plantas de alta calidad, alto rendimiento, y con resistencia a plagas y enfermedades.

Through business alliances with producers, Platayuc has strived to bring a high quality product for our consumers but also paying decent wages to our employees so that they may lead good living standards with their families.
Using fair trade practices, we create a trusting relationship with our farmers and factory workers; in turn, they are committed to working towards the sustainable and responsible production of our delicious plantain chips.
Through these practices we are able to fulfill our main objective that is to develop processes that minimize environmental impact.

A su vez, Platayuc tiene alianzas comerciales con los productores; de esta manera, compramos un producto de alta calidad a un precio que permita que ellos mantengan una vida digna con sus familias. Aplicando prácticas de comercio justo, creamos una relación de confianza con