Planning Log-"Colonnade Hotel and Resort"

Communication Problem:

As the Director of Franchise Properties, this communication needs to advise Penny Hyatt, the CEO of Colonnade Hotel and Resort, and the corporatate level, on how to revise the overbooking policy and some suggestions on how to address the negative attitude toward Colonnade properties in general . Discussing the matter in person with Penny would be the best way to convey this information, but since that is not possible, I must write her a memo that documents the problem and provides possible suggestions for solving the problem.
Good!
Reader Analysis:

Who is my primary reader(s)? Penny Hyatt
Who is my secondary reader(s)? The secondary readers will be the people
Is there information I should intentionally exclude from the document? No.
What sort of tone would be appropriate for this document?
My tone will be straightforward and formal since I am the director of Franchise Properties. I must also be careful how I frame the recommendations as well.

Organizational Strategy

How should I organize the information in this document to best address the needs of the reader? Should I opt for a direct or indirect arrangement of content? What would be the advantages/disadvantages of both methods? What headings will I use?

The best way to present information in this memo is the direct approach, beginning with the most important piece of information first. Use bullet points for important information. Since this is a very short memo, I will not use headings.
What information should be placed at the beginning of the document? In the middle? At the end?
I will arrange information in the order it is presented above--beginning with the call toPenny, middling with suggestions on how to revise their overbooking policy and concluding with some possible recommendations on how to address the negative attitude toward Colonnade properties.
How long should the document be? I want the memo to be detailed, and I will try to keep it under a page.
Are there any special considerations regarding format here--is this a special type of report or a routine memo/letter?
This is a standard company memo