contracts. Brands, of course, are keen to encourage this quest for instant gratification, with a host of enticing Pinterest-style visuals and tools to make self-treating more tempting, and faster payment options to prevent caution getting in the way of impulse buying. The fit between impulse shopping and being online Brand initiatives aim to take consumer convenience and impulsiveness to new heights, allowing consumers to buy what they covet on the spot. In October 2013, MasterCard announced…
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