On March 22nd, 2003, Lt. Col. Tim Collins delivered the speech “Our Business Now is North” at Ft. Blair Maine to his army of 800 men addressing the orders they would follow once inside the borders of Iraq. Tim Collins employs alliterations to create a respectful tone towards the citizens of Iraq.

The alliterations used help give the phrases spoken a deeper meaning. For example, the following alliteration is delivered to show the soldiers their actions bring hope and a new life to the people in Iraq. Col. Tim Collins tells his troops, “Their children will be poor, in years to come they will know that the light of liberation in their lives was brought by you.” By using three letter “l”s, (light, liberation, and lives) Collins creates a rhythmic pattern in his words that aids in setting the language apart from the other content inside of the speech. He delivers this sentence to show that the troops are not only there because of orders, but to liberate a nation and its citizens who inhabit the area. In the same vein, Tim Collins delivers orders on the respectful actions that are to be done through the use of alliterations in his sentence; “Allow them dignity in death.” Creating an alliteration with the words “dignity” and “death” ties the sentence together into one strong, meaningful phrase while simultaneously creating a smoother sentence flow. Collins implies that should the innocent citizens of Iraq be killed in the violent warzone, the soldiers should not let them die