purpose, and philosophy or goal is another important part of strategic planning. A company mission is, “The unique purpose that sets a company apart from others of its type and identifies the scope of its operations in product, market, and technology terms”, (Pearce, 2013). Developing a mission is important for a company because it can define the product, market, and technological area of emphasis, while highlighting their values and priorities. A statement of the company’s philosophy, also known…
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