ASSIGNMENT#3

SUBJECT:
DO “PEST ANALYSIS”ON A COMPANY IN ONE COUNTRY.

SELECTED COMPANY=TELENOR

[pic]

GROUP NAME: BLITHE

WHAT IS PEST ANALYSIS?

A pest analysis is a scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors • Political • Economic • Social • Technological
The acronym PEST (or sometimes rearranged as "STEP") is used to describe a framework for the analysis of these macro environmental factors.
In this document we will discuss only two factors. 1. Socio-cultural factors 2. Technological factors

TELENOR HISTORY:
Telenor is the Telecommunication Company in Norway. Telenor started its operations on 15th of March 2005 and
THEY can determine barriers to entry, minimum efficient production level and influence outsourcing decisions. Furthermore, technological Shifts can affect costs, quality, and lead to innovation.

These factors also, cannot be change and company has to adapt these.

Recent technologies: Companies have technology with which they can compete in the Pakistan and now companies are investing in their infrastructure to not only expand but also to upgrade their existing structure. So the telenor must use the very new technologies.

Fast speed: Telenor is shifting its whole network from 900 MHz to 1800 MHz with the completion of this project within 2-3 months. Telenor will be able in offering Value-Added Services like General Packet Radio Service (GPRS), Multi-media Messaging Services (MMS) and Virtual Private Network (VPN) at very fast speed. So the telenor must provide these services for getting customers.

Telenor recycles: telenor recycles tens of thousands of mobile phones through its recycling programs in Hungary, Serbia and Norway. They are currently working on a permanent recycling program that will include all of their markets.

GPRS: if they improve their GPRS network in rural areas so they can also provide good internet services to the rural areas.

Additional features: Currently there are only few