ratings from past guests appealed to my desire for a spa with superior accommodations and service. The brochure I requested highlighted experiences that appealed to my psychological needs with phrases like “Feel the warm embrace of an environment dedicated to the rejuvenation of your body and mind” (Lake Austin Spa Resort, 2014, p. 5). Step 2: Information Search Still, even with the persuasive marketing of LAS, before deciding to book a vacation there, I went on to the second step of the consumer…
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