It is normal for a person these days to have one or more personal computers. However, have you ever wonder why the personal computers would change the lifestyle of people? The personal computer was a game changing product because of the innovation in the user-interface, the keen competitions among technology companies and the rise of software companies. These reasons will be discussed in this essay.
The personal computers totally altered people’s life as the user-friendly layout of personal computers enabled the public to use different kinds of software easily. Computers were originally designed to do complex calculations and required users to be expert in programming, such as the Electronic Numerical Integrator Analyzer and Computer that According to the article wrote by Yarrow in 2012, after the thriving success of Macintosh, IBM tried to mimic the success of Apple so IBM cooperated with Microsoft to design their personal computers. IBM provided the hardware while Microsoft provided the operation system of the new computer. The new IBM personal computer resulted in a great success as IBM put lots of efforts on advertising IBM’s personal computers, which created the awareness about personal computer among customers. On the other hand, IBM allowed Microsoft to sell the operation system to other technology companies. (Yarow, 2012) Therefore other technology companies could produce their own personal computers easily, leading to a massive competition in the personal computer market. Since then different types of computers had been available on the market, be it cheap, expensive, effective or less effective one, allowing customer to pick one that was suitable for their own needs. The sales of the personal computers were boosted and many people could have their own personal computers. Therefore, the keen competition among technology companies was one of the conditions for personal computer to be a game changing Therefore, a long lasting impact was generated by the combination of personal computers and different applications. With the increase in number of people using personal computers, the software companies could generate more sales than before as they only worked with government or large companies previously. For example, a successful software before personal computer was invented usually only sold 1000 units for $50000-$60000, but after the invention of personal computer, the software could generate thousands of units of the software sales with $50-700 each. (Caruso, 1984) Therefore more fund was provided for the development of new software to provide users with better experience. Now, the use of different software is inevitable in life as the applications are so useful in many aspects of life. For example, Microsoft Office is a set of applications that designed for the use of work or study as many presentations in workplaces require the use of PowerPoint and many students use Words to take notes when they are attending classes. Another example is Chrome, which is a web browser that allow users to have the access of millions of websites in the world. To sum up, the invention of personal computers provided a platform for software companies to fully developed and thus improved people quality of life
of intellectual property begins to disappear, creative companies will disappear.”1 This being said, will Apple continue to release innovative products as it once did with Jobs? External Analysis: The technology sector can be seen as highly competitive and is advancing at an exponential rate. Apple must adapt rapidly to changes in the personal computer industry. Companies in this sector have to deal with average selling price falling at an exponential rate but also with components constantly being…
customers have more alternative options to the Personal Computer such as Laptops, Tablet, etc. Because of the availability and thinness of these items, they have become increasingly popular and making PC more obsolete. In order for the personal computer to compete with these newer alternative options, it must differentiate itself in order to regain market share. Suppliers: Bargaining Power of Suppliers: Low Suppliers in the personal computer industry can be categorized into three groups:…
Founded in 1975 initially to sell personal computers, Apple, Inc. is now among the world’s most recognizable and successful multinational corporations. Apple is the world’s second largest information technology company and third largest mobile phone producer (Wikipedia, 2014, para. 3). Apple’s enormous success is evidence of the drive and tenacity of its founders Steve Jobs, Ronald Wayne, Steve Wozniak. The highly revered Steve Jobs succumbed to cancer in 2011 but is still regarded for his wisdom…
Analysis of the Electronic Computer Manufacturing industry Prepared By: Cluster AM107 – Group 1C Joseph Askew Greg Dudenhoeffer Bethany Esterline Andrew Gross Taylor Rex Prepared For: Professor Anderson Professor Carter Professor Holden Professor Martel Professor Payne September 16, 2010 History The Electronic Computer Manufacturing industry was started in the late 1970’s, caused by the major strides in the study of quantum physics…
system of differentiation as its competitive strategy. Not only is Apply continuously improving its current products by releasing new generations with new features, they are constantly creating new products that meet emerging needs as technology continuously evolves. They occupy a space in the market in three major products lines: phones, personal computers, and media players. These products work together to create a connected experience for the end user as they connect their devices together to…
suppliers and consumers of a product are known as demand and supply. From a demand –supply model we can easily determine the price and quantity sold in a market of a particular good like personal computer. In recent market, the affordability of computer plays an important role in high demand of it and to fulfil the required demand suppliers/ producers supply more and more computer in market. There are a number of factors which affect the demand and supply of computers and hence the price is automatically…
the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.” But it is just a list of products and past accomplishments. Therefore, Another mission statement is “Apple is committed to bringing the best personal computing…
MARKETING PRINCIPLES ASSIGNMENT Introduction Part one of the assignment is to discus the macro environmental forces and key trends in personal computer and snack foods industries. Macro environment consists of six larger societal factors that affect the micro environment. The forces are demographic environment, economic, natural environment, technological environment, political environment and cultural environment. In part two of the assignment has three research situations. Each of…
attendance missing Technology may not work/ i.e. trouble with the computers or access to one could lack Supervisor may be away (ill, personal or other) title/topic must not be achieved by specific date, thus enables to go over or think about a specific task in more detail If title is relevant and idea is strong, start to think about command words in the title/topic. If supervisor is away, ensure you continue with what’s left, i.e. product a, task sheet etc. make sure you talk to other supervisor in the…
company in delivering its product has gone through many changes that made the company what it is today. Understanding the market is key to apples success that can be heavily contributed by the person who also found the company, Steve Jobs. 2. What are the major overriding issues in this case Steve Jobs had started the company with only one thing in mind, to create a computer that is innovative and revolutionary to the new industry. he believe that there are more to computer than just lines of programs…