Strategic Management Assignment Two March 2, 2013 Introduction As the world’s number one specialty coffee retailer, Starbucks first opened in 1971 with a single store in Seattle’s Pike Place Market. As of July 1, 2012, they had 17,651 retail stores in 60 countries. This report will look at Starbucks organizational goals; current and past business strategies; relevant functional strategy and how they link to the effectiveness of their business/competitive strategy; various risk…
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